Case Study
44x ROI in previously uncaptured billable time recovered
Firm Name
Poole Huffman
Location
Tucker, GA
Practice Area
Business Litigation
Firm Size
40+
Chambers USA 2025
44x
Firm-Wide Return on Investment
$32K
Revenue Recovered / Month
+0.7
Billable Hours/Day
106x
Peak Individual ROI
The Practice
A Chambers-Ranked Litigation Firm
Poole Huffman is a business litigation firm headquartered in Tucker, Georgia, just outside Atlanta, with a second office in Blairsville. The firm handles high-stakes partnership disputes, business fraud, real estate litigation, and commercial collections with a team of 20 attorneys and 15 staff.
Recognized by Chambers USA 2025 (Band 4, General Commercial Litigation - Georgia), the firm has secured notable verdicts including a $477K jury award where they defeated a $3M counterclaim. Co-founder Todd Poole joined the Ajax team for dinner at ABA Techshow 2026. He is so confident in Ajax that as the firm evaluates new billing systems, one of his core criteria is that whatever system they choose must be compatible with Ajax.
The Evaluation
Skeptics Welcome
When Poole Huffman announced its Ajax pilot in December 2025, not everyone was enthusiastic. Attorney KayLynne Thomas was openly skeptical. But the firm decided to try it anyway because, as Partner James Merritt Jr. put it, "I would literally do anything to not have to bill all my time." The firm started with eight seats and rolled out in waves through January 2026.
Several team members had prior experience with Smokeball's automatic timekeeping. The comparison came up quickly:
Ajax's review-first approach resolved the core complaint about Smokeball: entries appearing on bills without attorney oversight. With Ajax, every entry is reviewed and approved before it touches the billing system.
The Conversion
From Non-Believer to Advocate
KayLynne Thomas went from skeptic to advocate within weeks. Ajax runs in the background while attorneys do their work, then presents draft entries written in their voice with the correct matter codes. All they do is review and release.
The entries weren't just capturing more time. They were higher quality than what attorneys would have written manually, with narrative detail that improves client transparency.
The Results
The Numbers
Metric | Before Ajax | With Ajax | Change |
|---|---|---|---|
Billable Hours/Day | 4.7 | 5.4 | +0.7 |
Billable $/Day | $1,885 | $2,232 | +$348 |
Extra Revenue/User/Month | $7,995 | ||
Total Monthly Recovery (4 users) | $31,978 | ||
Return on Investment | 44x |
“I was admittedly a non-believer and I was wrong. Kudos to y’all. I did not want to use this and it’s actually very helpful.”
KayLynne Thomas
Attorney
What The Team Says
Every Role, Every Perspective
“It's an awesome product... I love it. I wish I had this in my old firm.”
Mark Edwards
Trial Attorney
“It killed it for me. Yesterday it caught like eight hours. And it's stuff that I probably wouldn't have even thought about.”
Nicole Austin
Paralegal
“I actually really like it. If nothing else, it just reminds me of what you're doing.”
Amy Weber
Trial Attorney
About Customer
About Poole Huffman
Poole Huffman, LLC is a business litigation firm headquartered in Tucker, Georgia, a suburb of Atlanta, with a second office in Blairsville. Founded by Todd Poole, the firm focuses on high-stakes partnership disputes, business fraud, real estate litigation, and commercial collections. With 20 attorneys and 15 staff, Poole Huffman has earned recognition from Chambers USA 2025 (Band 4, General Commercial Litigation - Georgia) and secured notable trial results including a $477K jury award in which the firm defeated a $3M counterclaim.
