Case Study
121 users · 24 offices across North Carolina, South Carolina, and Tennessee
Firm Name
King Law
Location
NC, SC, & TN
Practice Area
Multi-practice
Firm Size
150+
Multi-practice
121
Active Users
24
Offices Deployed
50+
Practicing Attorneys
The Practice
From a Bar Upstairs to 24 Offices
King Law Offices was founded in 2002 by Brian King in Forest City, North Carolina. Today the firm spans 24 offices across the Carolinas and Tennessee, with 133 employees and over 50 practicing attorneys handling family law, criminal defense, personal injury, estate planning, and more.
With that growth came a challenge: 30% of the firm's staff are in their first law job. Timekeeping discipline varied widely across offices, and the executive team set a goal of a 10% uptick in billable capture. They needed a solution that could scale across two dozen locations without overwhelming new attorneys.
The Evaluation
Clean and Easy Beats Overwhelming
King Law's leadership evaluated multiple AI timekeeping tools before choosing Ajax. The team had prior experience with FasterLaw, a competing solution, and found its training requirements too heavy for a firm their size.
Ajax's simplicity was the differentiator. No complex training. No new workflows. The app runs in the background, captures work silently, and presents draft entries for review. For a firm with 24 offices and dozens of first-time legal professionals, that simplicity was essential.
The Results
Even Good Timekeepers Found Missed Work
The strongest validation came from Jordan Guthrie, an attorney who considered himself a disciplined timekeeper. After his first session with Ajax, he discovered entries he had missed entirely.
The quality of the AI-generated narratives was equally important. Jordan reviewed the descriptions Ajax produced and found them ready to release without edits.
Nick White, another attorney on the team, found an additional 0.2 hours during his own test, reinforcing that even small amounts of missed time add up across 50+ attorneys and 24 offices.
“What used to take me 45 minutes to an hour now takes about 10 minutes with Ajax. Reviewing the captured activity is so much faster."
Ian Toomey
Attorney
Management Visibility
Solving the Distributed Office Problem
For the executive team, Ajax addressed a management challenge that had been difficult to solve across 24 distributed offices: understanding whether billable work was actually being captured consistently.
With Ajax deployed across all locations, leadership gained passive insight into work activity without adding any reporting burden to attorneys.
Time Savings
From 45 Minutes to 10 Minutes
Beyond capturing missed entries, Ajax dramatically reduced the time attorneys spend on end-of-day timekeeping. Instead of reconstructing their day from memory, attorneys review and release pre-built entries.
About the Firm
About King Law Offices
King Law Offices is a multi-practice law firm founded in 2002 by Brian King in Forest City, North Carolina. The firm has grown to 24 locations across the Carolinas and Tennessee, with 133 employees and over 50 practicing attorneys. King Law handles family law, criminal defense, personal injury, estate planning, and other practice areas. The firm is recognized as one of the most technology-forward firms in the Southeast.
