Case Study
41x ROI after trying three other AI timekeeping tools
Firm Name
Johnston Clem Gifford
Location
Dallas, TC
Practice Area
Financial Services Litigation
Competitive Win
41x
Return On Investment
$44K
Monthly Revenue Recovered
+0.3
Billable Hours / Day
The Practice
A Chambers-Ranked Boutique Built on Precision
Johnston Clem Gifford is a litigation boutique in Dallas handling financial services litigation, distressed debt, corporate transactions, and complex commercial disputes. The firm punches well above its weight: Chambers USA 2025 Band 4 for General Commercial Litigation in Dallas-Fort Worth, Best Law Firms Tier 1 in DFW Commercial Litigation, and Finance Monthly Commercial Litigation Firm of the Year.
At the billing rates Johnston Clem Gifford commands, every missed 0.1-hour increment represents real money. Founding Partner Kenneth Johnston had already tried three other AI timekeeping tools before Ajax. The concept resonated, but none delivered.
The Evaluation
Three Competitors Tried. None Measured Up.
The competitor pulls data from email and calendar APIs to suggest time entries. It could tell you that an email was sent or a document was opened, but not what was in either one. The entries were metadata summaries, not professional narratives. Attorneys were still doing significant manual cleanup.
Ajax captures from the screen, not from APIs. That distinction changes everything. When Kenneth reviews a motion for summary judgment, Ajax knows he's reviewing the statute of limitations defense, not just that a Word document was open.
The Results
Small Increments, Big Dollars
Metric | Before Ajax | With Ajax | Change |
|---|---|---|---|
Avg. Billable Hours / Day | 5.0 | 5.3 | +0.3 |
Avg. Billable $ / Day | $2,024 | $2,343 | +$319 |
Extra Revenue / User / Month | $7,334 | ||
Total Extra / Month (6 users) | $44,006 |
At Johnston Clem's billing rates, even +0.3 hours/day translates to $319/day per person. Across 6 users and 23 workdays, that's $44,000/month in previously uncaptured billable time.
“I finally felt confident that when I got to Ajax, the time was going to be where it needed to be.”
Kenneth Johnston
Founding Partner
Head to Head
Ajax vs. Competitor
Capability | Ajax | Competitor |
|---|---|---|
Data source | Screen capture (document content, email body, research) | APIs only (email metadata, calendar, DMS) |
Entry quality | Full professional narratives matching your style | Basic metadata summaries |
Matter prediction | Learns behavioral patterns to predict matters | Limited to API-connected signals |
Activity grouping | Semantic matching across all screen activity | Limited to API-connected apps |
What The Team Says
The Verdict Was Unanimous
“I finally felt confident that when I got to Ajax, the time was going to be where it needed to be.”
Kenneth Johnston
Founding Partner
“The people who were using a competitor thought this was better.”
Blaine Grant
Partner
About Customer
About Johnston Clem Gifford
Johnston Clem Gifford PLLC is a litigation boutique founded in Dallas, Texas by Kenneth Johnston. The firm handles financial services litigation, distressed debt, corporate transactions, and complex commercial disputes for clients across Texas. The firm has earned Chambers USA 2025 Band 4 ranking for General Commercial Litigation in Dallas-Fort Worth, Best Law Firms Tier 1 recognition in DFW Commercial Litigation, and Finance Monthly's Commercial Litigation Firm of the Year award.
