King Law case study: Ajax across 121 users and 24 offices
Brian King founded King Law in 2002 in a two-room office above a bar in Rutherfordton, North Carolina. Today the firm has more than 50 attorneys across 24-plus offices in North Carolina, South Carolina, and Tennessee, a general practice spanning family law, estates, criminal defense, business disputes, and personal injury. In 2023 the firm won the Clio Reisman Award for its growth story.
Timekeeping at that scale is a different problem than timekeeping at a ten-person firm. Dozens of attorneys, from senior partners with twenty years of habits to associates fresh out of law school, each with different billing discipline and different amounts of revenue slipping through the cracks. Small per-attorney improvements multiply into serious money, but only if the fix works without the managing partner personally training everyone.
Deployment at scale
King Law rolled Ajax out to 121 users, one of the largest single-firm deployments in Ajax's customer base. What the rollout did not require says as much as what it did:
No IT infrastructure changes. Ajax installs per machine and runs in the background.
No firm-wide training sessions. Each user gets an individual calibration call.
No workflow disruption. Attorneys work the way they always have.
Adoption spread organically. Attorneys told colleagues, and colleagues requested licenses.
The training angle nobody expects
The reason King picked Ajax went beyond capture. Ajax sees the actual content of documents and emails on screen, so its entries read like professional billing narratives, and new associates learn from them.
In King's words: "Not only do new associates have a real guide, but senior team spends less time on tasks."
A new associate at King Law sees Ajax-drafted entries as worked examples of how narratives should be written: the vocabulary, the structure, the level of detail a client expects. Meanwhile the entries also recalibrate the veterans. Attorney Bestina Bestman: "For some things, where I would have maybe put in a 0.34, Ajax had my time as a 0.5. So I was like - oh, maybe I'm not capturing the full time."
And attorney Payton Taylor, on the safety-net effect: "It's already caught me at least once where I missed a time entry, and it saved me."
King's own summary, after two decades of firm-building: timekeeping is the one constant pain point, and the first fix he has seen work at scale is the one that makes the tracking disappear. Attorneys just work, and the time records itself.
Frequently asked questions
Can Ajax handle a firm with dozens of offices? Yes. King Law runs Ajax across 24-plus locations in three states with no central IT lift; each user's setup is an individual calibration call.
How does Ajax help train new associates? Every drafted entry doubles as an example of a professional billing narrative for the matter the associate just worked on, which teaches billing standards faster than a style memo ever did.
What results should a large firm expect? Even a small per-attorney lift multiplies. Firms typically find 5 to 15% of billable time never makes the bill, and at 50-plus attorneys, recovering a slice of that is transformative. Our guide to legal billing software for large firms covers the stack conversation.
If you manage timekeeping across many offices, book a demo and see what a per-machine, zero-disruption rollout looks like.
