Conti Moore case study: an extra $18K captured monthly
"When I love something, everybody knows. I don't keep it to myself."
That is Conti Moore Smith, managing partner of Conti Moore Law Divorce Lawyers, an Orlando family law firm she founded in 2012. Her team of attorneys, paralegals, and support staff guides Central Florida families through divorce, custody, and paternity matters, and in a practice like that, time is the product. A status call, a document review, an email to opposing counsel: billable work, but only if it gets written down.
The evaluation
Moore Smith did not adopt Ajax on a hunch. She evaluated it directly against Billables.ai and other timekeeping tools before deciding, weighing how each one actually fit the way her team works.
Ajax stood apart on the point that matters most for a busy family law team: it reads the real work happening on screen, from client emails to drafting to court preparation, and turns it into ready-to-review time entries automatically. There are no timers to start and stop, and nothing to reconstruct at the end of the day.
The results
Measure | Result |
|---|---|
Captured billable dollars per timekeeper, per day | $1,168 before, $1,256 with Ajax |
More captured per timekeeper, per month | $2,026 |
Added billable dollars per month, across the team | $18,237 |
Return on investment | 10x |
The lift shows up across roles. Associate attorney Juanita LaRochelle measured hers and started recruiting: "I texted him, said, hey, you have to start using Ajax for the team. My time increased at least 30%." Her overall verdict: "I am already sold. I am in love with this."
Associate attorney Mynika Martin diagnosed her own timer problem: "It's definitely easier, and I'm definitely collecting more time, because I evidently do not know what six minutes is, and I don't restart my timers."
Senior attorney Erin Duncan pointed at a category most firms never capture: "I have to capture that time of giving instruction to the team so they know what to do. It's very valuable time."
And the paralegals treat it as a safety net. Senior paralegal Matt Almaguer: "I'm somebody who bills immediately after I do something or else I'm just going to forget about it. So it has caught a couple things that maybe I've gotten sidetracked after I did something." His colleague Claudia Lee: "I really love it. I love it. But I love having this program as a backup in case I miss something."
Associate attorney Jessica Gomez summarized the surprise that shows up in almost every Ajax rollout: "It is capturing more than I thought I was actually doing."
Frequently asked questions
How does Ajax compare with Billables.ai? They take different approaches. Billables.ai appeals to firms that want a lower-cost passive tool; Ajax reads the actual content of the work on screen, which is what drives entry detail and matter accuracy. Conti Moore Law weighed both and chose Ajax. Our Ajax vs. Billables.ai comparison covers the differences honestly.
Do paralegals see the same benefit as attorneys? At Conti Moore Law, yes; the senior paralegals use Ajax as a backstop that catches what busy days knock loose.
What should a family law firm expect? Frequent small increments are where family law loses time and where Ajax finds it. See how other family practices measured it in our Galbraith case study.
If your team's six minutes keep vanishing, book a demo and count what comes back.
