Case Study
44x ROI in previously uncaptured billable time recovered
Trust & Estates
New York, NY
Clio
"I was admittedly a non-believer and I was wrong. Kudos to y'all. I did not want to use this and it's actually very helpful."
KayLynne Thomas
Attorney, Poole Huffman LLC
44x
Firm-Wide ROI
$32K
Monthly Revenue Recovered
+0.7
Extra Billable Hours/Day
106x
Peak Individual ROI
The Practice
A Chambers-Ranked Litigation Firm
Poole Huffman is a business litigation firm headquartered in Tucker, Georgia, just outside Atlanta, with a second office in Blairsville. The firm handles high-stakes partnership disputes, business fraud, real estate litigation, and commercial collections with a team of 20 attorneys and 15 staff.
Recognized by Chambers USA 2025 (Band 4, General Commercial Litigation - Georgia), the firm has secured notable verdicts including a $477K jury award where they defeated a $3M counterclaim. Co-founder Todd Poole joined the Ajax team for dinner at ABA Techshow 2026. He is so confident in Ajax that as the firm evaluates new billing systems, one of his core criteria is that whatever system they choose must be compatible with Ajax.
The Evaluation
Skeptics Welcome
When Poole Huffman announced its Ajax pilot in December 2025, not everyone was enthusiastic. Attorney KayLynne Thomas was openly skeptical. But the firm decided to try it anyway because, as Partner James Merritt Jr. put it, "I would literally do anything to not have to bill all my time." The firm started with eight seats and rolled out in waves through January 2026.
Several team members had prior experience with Smokeball's automatic timekeeping. The comparison came up quickly:
Ajax's review-first approach resolved the core complaint about Smokeball: entries appearing on bills without attorney oversight. With Ajax, every entry is reviewed and approved before it touches the billing system.
The Results
The Numbers
Feedback from Our Team
About Poole Huffman
Poole Huffman, LLC is a business litigation firm headquartered in Tucker, Georgia, a suburb of Atlanta, with a second office in Blairsville. Founded by Todd Poole, the firm focuses on high-stakes partnership disputes, business fraud, real estate litigation, and commercial collections. With 20 attorneys and 15 staff, Poole Huffman has earned recognition from Chambers USA 2025 (Band 4, General Commercial Litigation - Georgia) and secured notable trial results including a $477K jury award in which the firm defeated a $3M counterclaim.
